The Best-Selling Makeup Brands of 2024 and What to Expect in 2025

 As the beauty industry continues to evolve, 2024 saw some of the biggest makeup brands dominating the market with innovative products, inclusive shades, and cutting-edge formulas. From celebrity-backed companies to legacy brands reinventing themselves, here are the top best-selling makeup brands of 2024 and what to expect from them in 2025.

1. Fenty Beaut

Rihanna’s Fenty Beauty has remained a top player in the industry, thanks to its commitment to inclusivity and trend-setting products. In 2024, its Soft’Lit Foundation and Poutsicle Lip Stains were fan favorites. Looking ahead to 2025, we can expect Fenty to dive deeper into skincare-makeup hybrids, possibly launching more complexion products with skincare benefits.

2. Charlotte Tilbury

Known for its luxurious and glowing aesthetic, Charlotte Tilbury’s Pillow Talk collection and Airbrush Flawless products have continued to fly off shelves. 2025 is expected to bring new innovations in long-lasting, skin-enhancing formulas and possibly an expansion of their AI-powered virtual makeup try-ons.

3. Rare Beauty

Selena Gomez’s Rare Beauty had another stellar year in 2024, with its Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter gaining viral attention. As we move into 2025, we can anticipate new shades, innovative complexion products, and possibly a deeper focus on sustainability and mental health advocacy.

4. Dior Beauty

Luxury meets innovation at Dior Beauty, where products like the Forever Glow Foundation and Lip Glow Oil remained best-sellers in 2024. The brand is expected to expand its clean beauty line in 2025 while continuing to elevate its high-fashion makeup collaborations.

5. Pat McGrath Labs

Pat McGrath continues to reign in high-fashion beauty with her ultra-pigmented eyeshadows and mesmerizing lipsticks. In 2025, we can anticipate more runway-inspired collections, limited-edition collaborations, and next-level metallic finishes that push the boundaries of beauty artistry.

6. Huda Beauty

Huda Kattan’s beauty empire continued to thrive in 2024, with her #FauxFilter Concealer and Easy Bake Loose Powder being major hits. For 2025, fans can look forward to revamped complexion products and more skin-blurring innovations that make beauty effortless.

7. MAC Cosmetics

A timeless brand, MAC Cosmetics made a comeback with its Hyper Real Skincare line and reimagined classics like the Studio Fix range. With a renewed focus on Gen Z consumers, 2025 may bring bold collaborations, NFT-powered beauty experiences, and tech-integrated shade matching.

8. NYX Professional Makeup

NYX continued to dominate the drugstore beauty scene in 2024, with the Fat Oil Lip Drip and Bare With Me Concealer Serum leading the charge. In 2025, NYX is expected to introduce even more high-performance yet affordable products, with a strong emphasis on cruelty-free and vegan formulations.

Final Thoughts

The makeup industry is set to take 2025 by storm with an increased focus on sustainability, AI-driven beauty technology, and skincare-infused cosmetics. Whether you’re a fan of luxury brands or budget-friendly gems, next year’s makeup releases will bring something exciting for everyone!

Which brand are you most excited to see in 2025? Let us know in the comments!